Valido is a modern design studio crafting quality furniture for everyday use.
01
STUDIO SHOTS
A spontaneous evening shoot inspired Valido, a concept brand focused on bold simplicity. The contemporary furniture was borrowed from various offices for test shots but I wanted to take the images a little further.
02
MESSAGING
I structured the brand voice to feel nostalgic, yet modern. I wanted a familiar language that felt accessible to everyone but also create space to indulge a little.
03
DESIGN DIRECTION
I paired the glossy studio shots with bold lettering and minimal color. I wanted the design elements to work in the background as support. The contemporary furniture was always meant to take center stage.
Valido won an Award of Excellence in Brand Identity at the 2019 Art Director’s Association of Iowa Exhibition