ABBOTT PROUD WEEK
2021 VIRTUAL EVENT
INTERNAL CAMPAIGN | CORPORATE BUSINESS
Keep scrolling to see the work.
Every year Abbott produces a week-long virtual expo to give employees around the globe an opportunity to connect with the different types of customers Abbott serves and gain a deeper understanding of how we’re making an impact across businesses.
Our team produced the first live stream with CEO, Robert Ford and other keynote speakers. The event was accompanied by postcards and posters sent to 147 office locations across 77 countries. The virtual event was successful with employment participation up 63% since 2020.
CONCEPT
Molly Watson, Art Director
CREATIVE DIRECTION
Chris Gorz, Sr. Director, Brand Integration
Craig Tshilds, Director, Creative Development
Jeff Rosenthal, Senior Producer
INITIAL CONCEPTS
The first concepts featured subdued gradients and monochromatic themes. Our team liked the option with isolated studio photography and chunky typography but felt the simplicity didn’t hit the mark for Abbott’s life-changing technology brand.
FINAL CONCEPT
The final concept displayed a unique gradient background paired with real patient portraits. Featuring real patients drove home the initial ask: to highlight customer stories and the impact Abbott products have made to help them live fuller lives.
